AuOra is our consumer-focused, health-solutions business with the focus on well being and active ingredients obtained from the natural resources of Wakatū. Auora develops products that help to solve consumer health problems.

AuOra

The name AuOra is a novel combination of two traditional Māori words: ‘ora’ meaning 'health' and 'vitality', and 'au', which has multiple relevant meanings, including ‘current’ and ‘wake’ relating to waka and movement.

This name was coined for Wakatū by Dr Karena Kelly (Ngāpuhi, Ngāti Hine). It draws on the imagery of a waka being drawn by a current, reflecting external environmental influences, and also suggests leaving a wake, evoking trailblazers and innovators.

‘Au’ is also associated with a string or cord, acknowledging whakapapa and the connections between our owners, employees, and the wellness of our whānau and environment through the solutions we provide.